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Keinverzeichnis / meinVZ

How does the advertising on meinVZ work?

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How does the advertising on meinVZ work?

meinVZ is free for members and mainly finances itself through advertising. There are different advertising formats, some of which can be shown to specific target groups. Below is a short explanation regarding our banner advertising.

General adverts Target-group specific adverts

1. A range of companies want to advertise on meinVZ.

1. A cosmetics company would like to advertise on meinVZ.

2. The companies pass their adverts to meinVZ. The adverts are then displayed to all users.

2. The cosmetics company passes their advert to meinVZ and requests that the advert be visible only to women.

Personal information will at no point be passed on.

Personal information will at no point be passed on.

3. Users will not be shown target-group specific advertising. Adverts for women’s cosmetics, for example, will be displayed to both men and women.

Users see advertising that is less interesting for them.

3. Instead of being displayed to everyone, the advert is only displayed to women. Men will not see this advert:
 

You see adverts that are more interesting to you.

4. Following the campaign, meinVZ only provides the companies with (anonymous) information on how many users saw the advert, and how many clicked on it.

4. Following the campaign, meinVZ only provides the company with (anonymous) information that, for example, 100,000 women saw the advert and 2,500 of them clicked on it.

Personal information will at no point be passed on.

Personal information will at no point be passed on.